#roadtogaustatoppen

Lisa Wiestner – Portfolio

Lisa Wiestner

Who am I?

From the classroom…

Physical Education and German teacher at Akademisches Gymnasium Innsbruck
Head of Sport & Coach at Tiroler Triathlon Club Innsbruck & TWV
Coach for cycling, triathlon, trail running & swimming

…to the World Championship.

ICON XTri Livigno Champion2021
LIZUM600 Champion2024
Nove Colli Top 102025
ASCEND XTri Champion2026

Lisa Wiestner laughing in the finish area of an extreme triathlon

Mission

A crew member in a hi-vis vest hands Lisa a bottle on the bike course — “This is not for you.”
(Nothing personal. It’s for Lisa.)

226 km.
5,000+ metres of elevation gain.
One goal: Gaustatoppen.

Start: Eidfjord, Norway
Finish: Gausta, Norway
Participants: 250 athletes at the start
Swim course: Athletes jump from a ferry into the fjord, with water temperatures below 15 °C, and swim to the shore in Eidfjord.
Bike course: A scenic but demanding route with more than 3,000 metres of elevation gain.
Run course: The first half of the marathon follows Lake Tinnsjøen. The second half includes a challenging climb from Rjukan to Gaustatoppen.

No finish
without a crew.

Norseman 2027 in numbers

16,033Applications for a place
110Countries
250Athletes at the start

Award ceremony at ASCEND XTri: Lisa Wiestner on the podium

Riding at night, accompanied by the crew with headlamps

Crew member in a red hat talking to Lisa on the bike

Lisa high-fives a crew member on the run course

Crew and athlete in the transition area at night

Crew member in a hi-vis vest at the night-time briefing before the start

Lisa getting ready for the start with helmet and bottle

1 Equipment

Focus

Equipment, aerodynamics & protection from the cold

What do we need?

All-weather & thermal clothing: Clothing systems for all weather conditions, including short- and long-sleeve Gabba jerseys, thermal and rain trousers, a hardshell rain jacket and functional base layers
Aero & safety equipment: Time trial and aero helmets
Performance footwear & accessories: Cycling shoes, insulated rain overshoes and cycling socks
Compression gear: Calf sleeves for optimised muscle support and thermoregulation

Ways to get involved

Equipment partnership: Provision of clothing and cold protection packages
Product sponsorship: Provision of helmets, shoes and aero equipment
Equipment budget: Financial support for targeted equipment optimisation and custom fitting
Retail partnership: Exclusive servicing, fitting and partner rates through specialist retailers

2 Expedition

Focus

The journey from Tyrol to Gaustatoppen.

Lisa on the run course, seen in the side mirror of the support vehicle

What do we need?

Race-compliant support vehicle: An SUV serving as an accredited support vehicle and mobile supply station during the race
Mobile camp & base camp equipment: A hardshell rooftop tent, a self-sufficient outdoor setup and a mobile power supply for the athlete and crew
Travel & transfer logistics: Ferry crossings, road tolls and a fuel budget for travel and race support
Training camps & acclimatisation: Local accommodation in Eidfjord and preparation camps

Ways to get involved

Official mobility partnership: Provision of the support vehicle with a full vehicle wrap
Outdoor & camping partnership: Provision of a rooftop tent, accessories and base camp equipment
Logistics & travel sponsorship: Coverage of ferry crossings, road tolls or fuel budgets
Expedition budget: Financial support for accommodation, course reconnaissance and crew transfers

3 Crew Equipment

Focus

From training to race day. No finish without a crew.

Crew member in a hi-vis vest and rain jacket by the course

What do we need?

Team & training clothing: Matching teamwear for the entire preparation period, training camps and travel days
All-weather & cold protection: Waterproof hardshell jackets, rain trousers, insulating midlayers, hats and gloves for changing weather conditions
Mandatory alpine & safety equipment: Powerful headlamps and first aid kits
Mountain equipment & support gear: Mandatory backpacks for the climb to Gaustatoppen, thermal containers and insulated hydration systems for supplies along the course

Ways to get involved

Official teamwear partner: Provision of matching crew and training clothing with prominent logo placement
Outdoor & mountain sports sponsorship: Provision of hardshell layers, backpacks and cold protection packages
Lighting & safety partnership: Provision of headlamps and mountain safety equipment
Equipment budget: Financial support for team equipment that meets race regulations and for printing partner logos

What do we offer?

1 Content
2 Branding
3 Storytelling

Lisa on the bike course through a forest, with the support vehicle behind her — *Unless otherwise credited, all photographs on this page were taken by David Wiestner as part of exclusive coverage of training and racing.

1 Content

Dedicated photographic coverage by David* across the mountain plateau, the fjord and Zombie Hill.
Usage rights for your website, social media and PR, with no time or geographical restrictions.
Targeted detail and action shots showcasing the equipment in extreme conditions.

Lisa riding at night with headlamp and front light

2 Branding* *Visualisations: see Branding in action

Prominent logo branding on our own motorhome throughout the entire preparation period and the journey to Norway.
Prominent logo branding on the support vehicle.
Logo placement on Lisa’s race suit, finish line shirt and the support crew’s outfits.
Logo visibility on lisawiestner.at and in all official race reports.

Lisa putting on her swim cap before the swim start

3 Storytelling

Tags and mentions in Lisa’s preparation posts and race updates.
Targeted placement of the story in the media, particularly in Tyrol.
Lisa is available for statements, interviews and quotes.

Branding

Branding in action

Visualisation: SUV with marked areas for partner logos — Visualisation

Branding

Support vehicle

Direct brand presence at the heart of the race. The official support vehicle assists Lisa on the 180 kilometre bike course across the mountain plateau and during the first half of the marathon along Lake Tinnsjøen. The vehicle wrap makes your brand visible along the course and in our photographic coverage.

Visualisation: motorhome “Wolfram” with marked areas for partner logos — Visualisation

Branding

Expedition motorhome

Large-scale visibility across more than 4,000 kilometres of travel and training routes through Central Europe and Scandinavia. Your logo on our self-sufficient main vehicle serves as a mobile showcase before, during and after the World Championship.

Branding

Race suit & equipment

Maximum visibility on the athlete. Logo placement on Lisa’s official race suit and training equipment.

Crew member in a rain jacket waiting for Lisa in the rain by the bike course

Branding

Crew equipment

Consistent, professional branding for the support crew. Logo placement on the weatherproof technical jackets, team clothing and backpacks that the team wears in action through wind, rain and climbs.